:max_bytes(150000):strip_icc():format(webp)/tradestation_productcard-5c61eeff46e0fb0001587ad2.png)
TradeStation’s robust trading platform, high-quality market data, and fast trade executions make it a strong choice for active traders. Its trading systems remain available during spikes in trading volume. While TradeStation has long been considered the gold standard among serious traders, the company has put significant effort into making its offerings more attractive to casual investors as well as novice and intermediate-level traders who want to improve their skills. Despite these efforts, the high account fees, educational content gaps, and absent life planning tools are still areas where our newly developed, retail-focused ratings model needs to see improvement.
Pros
- Pro-level trading platform with fast, reliable order execution
- Competitive pricing
- Intuitive trading interfaces and advanced order types
- Dynamic symbol sorting and scanning tools
- Powerful simulated trading environment
- Robust strategy development and automation
Cons
- Steep learning curve
- Sophisticated interface can be intimidating
- Zero no-transaction-fee mutual funds
- Potentially long hold times for tech support
TradeStation
TradeStation traditionally focused on high net-worth, experienced, and active traders, but that has changed. After removing its minimum funding requirements and platform fees, introducing crypto, launching YouCanTrade, and integrating with TradingView, TradeStation’s client base has been trending younger. As more traders of all levels demand stable, reliable platforms, the company has seen a rise in new customers who have switched to TradeStation for its reliability. 1 TradeStation customers can trade and invest from multiple devices and platforms, tapping into the equities, exchange-traded fund (ETF), cryptocurrency, options, futures, mutual fund, bond, and initial public offering (IPO) markets. The robust and fully customizable trading platform makes TradeStation ideal for active, technical traders who want sophisticated charting, testing, order entry, and automation capabilities. Meanwhile, less experienced investors and traders can learn about the financial markets—and how to use the TradeStation platform—via the YouCanTrade education service and community. We’ll take a deeper look at TradeStation’s extensive offering to help you decide if it is the right choice for your investment needs.